How much does JT Toppin make in NIL?

What is JT Toppin's NIL value?

As of August 2026, JT Toppin's estimated NIL value falls between $2.2M and $3.5M. JT Toppin is a power forward for the Texas Tech Red Raiders in the Big 12. JT has about 23K followers across social media, led by 23K on Instagram, a core driver of men's basketball NIL value. JT's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

JT's social media following

JT's public social presence is about ~23K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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