How much does Holton Hendrix make in NIL?
Offensive Lineman · Texas Tech Red Raiders · Big 12
Hendrix is a sophomore offensive lineman from Lubbock who stayed home to sign with Texas Tech in the 2024 class out of Lubbock Cooper, which gave him his first scholarship offer. He was a team captain and all-district selection as a senior and chose the Red Raiders over Baylor, Kansas and Houston. He appeared in two games as a freshman, against North Texas and West Virginia, and is listed at 6-4 and 310 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Holton Hendrix's NIL value?
As of August 2026, Holton Hendrix's estimated NIL value falls between $39K and $61K. Holton Hendrix is a offensive lineman for the Texas Tech Red Raiders in the Big 12. Holton's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Holton, so the value shown here is a modeled estimate. See how NIL valuations work.
Holton NIL FAQ
How much does Holton Hendrix make in NIL?
Holton Hendrix's 2026 estimated NIL value falls between $39K and $61K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Holton's salary or net worth?
No. The figure estimates what Holton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Holton's net worth. The deals an athlete actually signs can differ from any estimate.
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