How much does Daniel Bray make in NIL?
Running Back · Utah Utes · Big 12
Daniel Bray is a sophomore running back from Fort Worth, Texas, who averaged 6.8 yards per carry as a true freshman in 2025, finishing with 272 yards and a touchdown on 40 attempts. His breakout came at No. 15 BYU, where he rushed for 121 yards including a 49-yard touchdown, the longest run by a Ute since 2023. A three-star recruit, he helped North Crowley High School to an undefeated Texas Class 6A Division I championship in 2024. He is positioned for a larger backfield role in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Daniel Bray's NIL value?
As of August 2026, Daniel Bray's estimated NIL value falls between $120K and $188K. Daniel Bray is a running back for the Utah Utes in the Big 12. Daniel's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Daniel, so the value shown here is a modeled estimate. See how NIL valuations work.
Daniel NIL FAQ
How much does Daniel Bray make in NIL?
Daniel Bray's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Daniel's salary or net worth?
No. The figure estimates what Daniel could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Daniel's net worth. The deals an athlete actually signs can differ from any estimate.
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