How much does Cyrus Polu make in NIL?
Linebacker · Utah Utes · Big 12
Cyrus Polu is a sophomore linebacker from St. George, Utah, who played in all 13 games on defense and special teams as a true freshman in 2025, recording 14 tackles with a season-best four against Arizona State. A four-star recruit out of Desert Hills High School, he was rated the No. 3 prospect in Utah by 247Sports and was named Linebacker MVP at the 2024 Under Armour Next Camp Series. He is pushing for a starting role in Utah's linebacker corps in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cyrus Polu's NIL value?
As of August 2026, Cyrus Polu's estimated NIL value falls between $120K and $188K. Cyrus Polu is a linebacker for the Utah Utes in the Big 12. Cyrus has about 2.3K followers across social media, led by 2.3K on Instagram, a core driver of football NIL value. Cyrus's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Cyrus's social media following
Cyrus's public social presence is about ~2.3K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cyrus, so the value shown here is a modeled estimate. See how NIL valuations work.
Cyrus NIL FAQ
How much does Cyrus Polu make in NIL?
Cyrus Polu's 2026 estimated NIL value falls between $120K and $188K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cyrus's salary or net worth?
No. The figure estimates what Cyrus could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cyrus's net worth. The deals an athlete actually signs can differ from any estimate.
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