How much does Cole Sullivan make in NIL?
Linebacker · Oklahoma Sooners · SEC
Sullivan is a junior linebacker from Pittsburgh who transferred to Oklahoma from Michigan and enrolled in January 2026. He played 11 games with three starts for the Wolverines in 2025, closing the year as a starter and totaling 44 tackles, 5.0 for loss, 2.0 sacks, three interceptions and a forced fumble. Michigan named him its co-most improved player on defense and he earned Academic All-Big Ten honors. Sullivan attended Central Catholic High School, where he recorded 105 tackles as a senior in 2023.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cole Sullivan's NIL value?
As of August 2026, Cole Sullivan's estimated NIL value falls between $112K and $175K. Cole Sullivan is a linebacker for the Oklahoma Sooners in the SEC. Cole has about 6.6K followers across social media, led by 6.6K on Instagram, a core driver of football NIL value. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Oklahoma Sooners |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Cole's social media following
Cole's public social presence is about ~6.6K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Oklahoma Sooners
Oklahoma joined the SEC in 2024, which raised both its revenue ceiling and the competitive bar for athlete compensation. The Sooners field prominent programs beyond football; softball and gymnastics have won repeated national championships, and their stars carry substantial social followings, though NIL budgets in those sports remain a fraction of football's. Under the House settlement, Oklahoma can share revenue directly with athletes, capped around $20.5 million in year one and increasing annually, with football expected to receive the bulk at most SEC schools. Donor collectives supplement that with third party deals. Norman is a modest market, but statewide brand saturation and the SEC platform give marketable Sooners real endorsement reach.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.
Cole NIL FAQ
How much does Cole Sullivan make in NIL?
Cole Sullivan's 2026 estimated NIL value falls between $112K and $175K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cole's salary or net worth?
No. The figure estimates what Cole could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cole's net worth. The deals an athlete actually signs can differ from any estimate.
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