How much does Carson Crawford make in NIL?

Linebacker · Colorado Buffaloes · Big 12

Crawford is a first-year linebacker from Carthage, Texas and one of the higher-rated signees in Colorado's 2026 class. He committed to Texas State before flipping to the Buffaloes after a visit to Boulder, then enrolled early in January. Carthage won back-to-back Texas state championships during his career, and he posted seven tackles and a receiving touchdown in the title game. He is listed at 6-4 and 220 pounds.

Class1st
Jersey#51
2026 roleRotation / two-deep candidate
HometownCarthage, Texas
Estimated 2026 NIL valuation
$44K to $69K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Carson Crawford's NIL value?

As of August 2026, Carson Crawford's estimated NIL value falls between $44K and $69K. Carson Crawford is a linebacker for the Colorado Buffaloes in the Big 12. Carson's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionLinebacker
SchoolColorado Buffaloes
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Colorado Buffaloes

Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Carson, so the value shown here is a modeled estimate. See how NIL valuations work.

Carson NIL FAQ

How much does Carson Crawford make in NIL?

Carson Crawford's 2026 estimated NIL value falls between $44K and $69K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Carson's salary or net worth?

No. The figure estimates what Carson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Carson's net worth. The deals an athlete actually signs can differ from any estimate.

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