Missouri Tigers NIL valuations
111 athletes · SEC · estimated ranges as of August 2026
Missouri benefits from one of the most permissive state NIL laws in the country, which allowed direct school involvement in deals earlier than most states, and its NIL operation runs through Every True Tiger, a marketing agency model rather than a traditional donor collective. As an SEC member, Missouri has the revenue to fund House settlement payments to athletes, capped around $20.5 million departmentwide in year one and rising annually, layered under third party agreements. Football commands most of the spending. The St. Louis and Kansas City business corridors give marketable Tigers endorsement options beyond mid-Missouri, though relatively few players appear in national NIL valuation rankings compared with the conference's biggest brands.
| Athlete | Position | Class | 2026 role | Est. range |
|---|---|---|---|---|
| Cayden Lee | Wide Receiver | Senior | Projected starter | $800K to $1.3M |
| Ahmad Hardy | Running Back | Junior | Star / headline name | $800K to $1.3M |
| Cayden Green | Offensive Lineman | Senior | Star / headline name | $800K to $1.3M |
| Darris Smith | Edge Rusher | Redshirt senior | Projected starter | $782K to $1.2M |
| Caleb Goodie | Wide Receiver | Senior | Projected starter | $650K to $1.0M |
| Austin Simmons | Quarterback | Redshirt junior | Star / headline name | $560K to $875K |
| Marquis Gracial | Defensive Lineman | Redshirt senior | Projected starter | $557K to $871K |
| Jalen Marshall | Defensive Lineman | Redshirt senior | Projected starter | $554K to $866K |
| Donovan Olugbode | Wide Receiver | Sophomore | Projected starter | $539K to $843K |
| Chris Graves Jr. | Cornerback | Redshirt senior | Projected starter | $537K to $839K |
| Malik Bryant | Edge Rusher | Redshirt junior | Rotation / two-deep candidate | $535K to $836K |
| Jahlil Florence | Cornerback | Redshirt senior | Projected starter | $533K to $832K |
| Jamal Roberts | Running Back | Redshirt junior | Rotation / two-deep candidate | $531K to $829K |
| Trajen Greco | Safety | Junior | Projected starter | $372K to $581K |
| Matt Zollers | Quarterback | Sophomore | Projected starter | $276K to $431K |
| Brett Norfleet | Tight End | Senior | Projected starter | $233K to $364K |
| Langden Kitchen | Edge Rusher | Senior | Projected starter | $147K to $230K |
| Robert Woodyard Jr. | Linebacker | Redshirt junior | Projected starter | $135K to $211K |
| Santana Banner | Safety | Redshirt junior | Projected starter | $124K to $194K |
| Elijah Dotson | Safety | Sophomore | Projected starter | $116K to $181K |
| Nicholas Rodriguez | Linebacker | Junior | Projected starter | $112K to $175K |
| Nick Evers | Quarterback | Redshirt senior | Rotation / two-deep candidate | $108K to $169K |
| Zach Owens | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Curtis Peagler | Offensive Lineman | Redshirt senior | Projected starter | $100K to $156K |
| Dominick Giudice | Offensive Lineman | Redshirt senior | Projected starter | $96K to $150K |
| Logan Reichert | Offensive Lineman | Redshirt junior | Projected starter | $76K to $118K |
| Brunno Reus | Punter | Redshirt freshman | Projected starter | $61K to $95K |
| Kenric Lanier II | Wide Receiver | Redshirt junior | Rotation / two-deep candidate | $57K to $89K |
| DaMarion Fowlkes | Wide Receiver | Sophomore | Rotation / two-deep candidate | $56K to $88K |
| Kamauryn Morgan | Edge Rusher | Sophomore | Rotation / two-deep candidate | $54K to $85K |
| Sione Laulea | Cornerback | Redshirt senior | Rotation / two-deep candidate | $53K to $83K |
| Nasir Pogue | Cornerback | Redshirt senior | Rotation / two-deep candidate | $50K to $79K |
| Cameron Keys | Cornerback | Redshirt sophomore | Rotation / two-deep candidate | $50K to $78K |
| Shaun Terry II | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $49K to $76K |
| Xai'Shaun Edwards | Running Back | Redshirt sophomore | Rotation / two-deep candidate | $49K to $76K |
| Naeshaun Montgomery | Wide Receiver | Redshirt freshman | Rotation / two-deep candidate | $48K to $75K |
| Gavin Sidwar | Quarterback | Freshman | Roster depth | $47K to $74K |
| Sam Williams | Defensive Lineman | Redshirt junior | Rotation / two-deep candidate | $47K to $74K |
| Jeremiah Beasley | Linebacker | Junior | Rotation / two-deep candidate | $46K to $73K |
| Bobby Washington | Linebacker | Redshirt junior | Rotation / two-deep candidate | $46K to $73K |
| Dante McClellan | Linebacker | Sophomore | Rotation / two-deep candidate | $46K to $71K |
| Nick DeLoach Jr. | Cornerback | Redshirt junior | Rotation / two-deep candidate | $46K to $71K |
| Jackson Hancock | Safety | Redshirt sophomore | Rotation / two-deep candidate | $46K to $71K |
| Jaden Jones | Edge Rusher | Redshirt senior | Rotation / two-deep candidate | $45K to $70K |
| CJ Bass III | Safety | Redshirt freshman | Rotation / two-deep candidate | $43K to $68K |
| Luke Work | Offensive Lineman | Junior | Rotation / two-deep candidate | $43K to $68K |
| Jack Lange | Offensive Lineman | Redshirt freshman | Rotation / two-deep candidate | $43K to $68K |
| Kensley Louidor-Faustin | Safety | Junior | Rotation / two-deep candidate | $42K to $66K |
| Brett Le Blanc | Long Snapper | Senior | Projected starter | $42K to $66K |
| Ryan Jostes | Offensive Lineman | Redshirt sophomore | Rotation / two-deep candidate | $42K to $66K |
| Tristan Wilson | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $42K to $66K |
| Jude James | Tight End | Redshirt sophomore | Rotation / two-deep candidate | $42K to $66K |
| Josh Atkins | Offensive Lineman | Redshirt senior | Rotation / two-deep candidate | $42K to $65K |
| Donta Simpson | Defensive Lineman | Sophomore | Rotation / two-deep candidate | $41K to $64K |
| Khalief Canty Jr. | Offensive Lineman | Freshman | Rotation / two-deep candidate | $41K to $64K |
| Colin Sorensen | Offensive Lineman | Junior | Rotation / two-deep candidate | $41K to $64K |
| JaDon Blair | Safety | Redshirt freshman | Rotation / two-deep candidate | $38K to $60K |
| Jordon Harris | Tight End | Senior | Rotation / two-deep candidate | $38K to $59K |
| Derrick McBride II | Wide Receiver | Freshman | Roster depth | $23K to $36K |
| Demarcus Johnson | Edge Rusher | Junior | Roster depth | $23K to $36K |
| CJ May | Edge Rusher | Redshirt freshman | Roster depth | $22K to $35K |
| Daeden Hopkins | Edge Rusher | Redshirt freshman | Roster depth | $22K to $34K |
| Max Warner | Running Back | Freshman | Roster depth | $22K to $34K |
| Oliver Robbins | Kicker | Junior | Rotation / two-deep candidate | $22K to $34K |
| Jabari Brady | Wide Receiver | Freshman | Roster depth | $21K to $33K |
| Malae Fonoti | Running Back | Redshirt sophomore | Roster depth | $21K to $33K |
| Mark Shenouda | Punter | Redshirt junior | Rotation / two-deep candidate | $21K to $33K |
| Blake Craig | Kicker | Redshirt junior | Projected starter | $20K to $31K |
| Brady Hultman | Running Back | Sophomore | Roster depth | $20K to $31K |
| Jaxson Gates | Cornerback | Freshman | Roster depth | $20K to $31K |
| Cavan Tuley | Edge Rusher | Senior | Roster depth | $20K to $31K |
| Devyon Hill-Lomax | Wide Receiver | Freshman | Roster depth | $19K to $30K |
| Brody Jones | Safety | Freshman | Roster depth | $19K to $30K |
| Brian Huff | Linebacker | Redshirt sophomore | Roster depth | $18K to $29K |
| Isaac Jensen | Tight End | Freshman | Roster depth | $18K to $29K |
| Will Kemna | Offensive Lineman | Redshirt freshman | Roster depth | $18K to $29K |
| Mark Hensley | Defensive Lineman | Freshman | Roster depth | $18K to $29K |
| Gavin Hoffman | Tight End | Redshirt sophomore | Roster depth | $18K to $29K |
| Brett Brown | Quarterback | Redshirt senior | Roster depth | $17K to $26K |
| Jayden McGregory | Safety | Freshman | Roster depth | $17K to $26K |
| Whit Hafer | Offensive Lineman | Redshirt sophomore | Roster depth | $17K to $26K |
| Tajh Overton | Defensive Lineman | Freshman | Roster depth | $17K to $26K |
| Elias Williams | Defensive Lineman | Redshirt sophomore | Roster depth | $17K to $26K |
| Jason Dowell | Defensive Lineman | Redshirt freshman | Roster depth | $17K to $26K |
| Carter Stewart | Safety | Freshman | Roster depth | $16K to $25K |
| JJ Bush | Linebacker | Freshman | Roster depth | $16K to $25K |
| DJ Jones | Offensive Lineman | Freshman | Roster depth | $16K to $25K |
| Jocques Felix | Defensive Lineman | Freshman | Roster depth | $16K to $25K |
| John Butcher | Punter | Redshirt junior | Roster depth | $9K to $14K |
| Gavin Wyatt | Wide Receiver | Redshirt sophomore | Roster depth | $8K to $13K |
| Henry Crosby | Long Snapper | Sophomore | Roster depth | $8K to $13K |
| Karsten Fiene | Wide Receiver | Freshman | Roster depth | $8K to $13K |
| Aidan Dubbert | Edge Rusher | Redshirt junior | Roster depth | $8K to $13K |
| Noah Flaskamp | Wide Receiver | Redshirt junior | Roster depth | $8K to $12K |
| Ahmod Billins | Defensive Back | Freshman | Roster depth | $7K to $11K |
| Trashundon Neal | Cornerback | Freshman | Roster depth | $7K to $11K |
| Jayden Bolton | Wide Receiver | Redshirt senior | Roster depth | $7K to $11K |
| Jadon Frick | Defensive Lineman | Redshirt sophomore | Roster depth | $7K to $11K |
| Preston Hatfield | Running Back | Freshman | Roster depth | $7K to $11K |
| Anthony Favrow | Running Back | Redshirt senior | Roster depth | $7K to $11K |
| Tommy Reese | Linebacker | Redshirt junior | Roster depth | $7K to $11K |
| Maddux Hermestroff | Safety | Redshirt freshman | Roster depth | $6K to $10K |
| Jackson Daily | Linebacker | Redshirt sophomore | Roster depth | $6K to $10K |
| Jason King | Linebacker | Redshirt freshman | Roster depth | $6K to $9K |
| Keenan Harris | Linebacker | Freshman | Roster depth | $6K to $9K |
| Chace Missouri | Offensive Lineman | Redshirt sophomore | Roster depth | $6K to $9K |
| Brysen Wessell | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Braylon Ellison | Offensive Lineman | Freshman | Roster depth | $6K to $9K |
| Adam Molitor | Tight End | Redshirt sophomore | Roster depth | $6K to $9K |
| Joe Schranz | Offensive Lineman | Redshirt freshman | Roster depth | $6K to $9K |
| Sean Gross | Long Snapper | Redshirt freshman | Roster depth | $3K to $5K |
The exact estimate and breakdown for each athlete are free on their page with an email.
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