How much does Elijah Dotson make in NIL?

Safety · Missouri Tigers · SEC

Dotson is a sophomore safety from Detroit who transferred to Missouri after his freshman season at Michigan, where he recorded 11 tackles, an interception and a pass breakup while contributing in the secondary and on special teams. He was a four-star recruit rated by 247Sports, ESPN, Rivals and On3 as the No. 190 overall prospect nationally, the No. 13 safety and the No. 2 player in Michigan, and he earned first-team all-state honors after finishing high school at Belleville. He is expected to compete for a starting safety spot in 2026.

ClassSophomore
Jersey#22
2026 roleProjected starter
HometownDetroit, Mich.
Estimated 2026 NIL valuation
$116K to $181K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)28%
Exposure (program/market)24%
Performance27%
Brand & sport21%

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What is Elijah Dotson's NIL value?

As of August 2026, Elijah Dotson's estimated NIL value falls between $116K and $181K. Elijah Dotson is a safety for the Missouri Tigers in the SEC. Elijah has about 27.4K followers across social media, led by 14K on Instagram, a core driver of football NIL value. Elijah's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionSafety
SchoolMissouri Tigers
ConferenceSEC
LevelNCAA Division I (Power conference)

Elijah's social media following

PlatformFollowers (approx.)
Instagram~14K
TikTok~13.4K

Follower figures are approximate, as of August 2026.

NIL at Missouri Tigers

Missouri benefits from one of the most permissive state NIL laws in the country, which allowed direct school involvement in deals earlier than most states, and its NIL operation runs through Every True Tiger, a marketing agency model rather than a traditional donor collective. As an SEC member, Missouri has the revenue to fund House settlement payments to athletes, capped around $20.5 million departmentwide in year one and rising annually, layered under third party agreements. Football commands most of the spending. The St. Louis and Kansas City business corridors give marketable Tigers endorsement options beyond mid-Missouri, though relatively few players appear in national NIL valuation rankings compared with the conference's biggest brands.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Elijah, so the value shown here is a modeled estimate. See how NIL valuations work.

Elijah NIL FAQ

How much does Elijah Dotson make in NIL?

Elijah Dotson's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Elijah's salary or net worth?

No. The figure estimates what Elijah could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Elijah's net worth. The deals an athlete actually signs can differ from any estimate.

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