How much does Cayden Lee make in NIL?

What is Cayden Lee's NIL value?

As of August 2026, Cayden Lee's estimated NIL value falls between $800K and $1.3M. Cayden Lee is a wide receiver for the Missouri Tigers in the SEC. Cayden has about 18K followers across social media, led by 18K on Instagram, a core driver of football NIL value. Cayden's figure is a modeled estimate based on audience, on-field role, market and sport.

Cayden's social media following

Cayden's public social presence is about ~18K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Missouri Tigers

Missouri benefits from one of the most permissive state NIL laws in the country, which allowed direct school involvement in deals earlier than most states, and its NIL operation runs through Every True Tiger, a marketing agency model rather than a traditional donor collective. As an SEC member, Missouri has the revenue to fund House settlement payments to athletes, capped around $20.5 million departmentwide in year one and rising annually, layered under third party agreements. Football commands most of the spending. The St. Louis and Kansas City business corridors give marketable Tigers endorsement options beyond mid-Missouri, though relatively few players appear in national NIL valuation rankings compared with the conference's biggest brands.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cayden, so the value shown here is a modeled estimate. See how NIL valuations work.

Cayden NIL FAQ