How much does Blake Craig make in NIL?

What is Blake Craig's NIL value?

As of August 2026, Blake Craig's estimated NIL value falls between $20K and $31K. Blake Craig is a kicker for the Missouri Tigers in the SEC. Blake has about 3.9K followers across social media, led by 3.9K on Instagram, a core driver of football NIL value. Blake's figure is a modeled estimate based on audience, on-field role, market and sport.

Blake's social media following

Blake's public social presence is about ~3.9K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Missouri Tigers

Missouri benefits from one of the most permissive state NIL laws in the country, which allowed direct school involvement in deals earlier than most states, and its NIL operation runs through Every True Tiger, a marketing agency model rather than a traditional donor collective. As an SEC member, Missouri has the revenue to fund House settlement payments to athletes, capped around $20.5 million departmentwide in year one and rising annually, layered under third party agreements. Football commands most of the spending. The St. Louis and Kansas City business corridors give marketable Tigers endorsement options beyond mid-Missouri, though relatively few players appear in national NIL valuation rankings compared with the conference's biggest brands.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Blake, so the value shown here is a modeled estimate. See how NIL valuations work.

Blake NIL FAQ