Maryland Terrapins NIL valuations

108 athletes · Big Ten · estimated ranges as of August 2026

Maryland is a Big Ten program, which places it inside the wealthiest football conference in college sports, but its NIL market is modest by league standards. Few Terrapin football players appear in national NIL valuation rankings, so most published figures for the roster are model-based estimates rather than reported deals. The 2025 House settlement matters more here than headline collective spending: Big Ten membership gives Maryland the media revenue to fund direct athlete payments under the roughly $20.5 million first-year cap, which grows annually, and that school-paid layer now sits alongside third party NIL agreements. Proximity to the Washington and Baltimore media markets gives marketable players endorsement reach beyond campus.