How much does Cardell Williams make in NIL?
Quarterback · Maryland Terrapins · Big Ten
Williams arrives as a redshirt senior quarterback after a 2025 season at Sacramento State, where he appeared in all 12 games and started the final 10, completing 111 of 176 passes for 1,651 yards and 10 touchdowns. The Houston native and Westfield High product spent two prior seasons at Tulsa. Listed at 6-2 and 181 pounds in No. 6, he enters fall camp competing for the backup job behind Malik Washington.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cardell Williams's NIL value?
As of August 2026, Cardell Williams's estimated NIL value falls between $100K and $156K. Cardell Williams is a quarterback for the Maryland Terrapins in the Big Ten. Cardell has about 4K followers across social media, led by 4K on Instagram, a core driver of football NIL value. Cardell's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Maryland Terrapins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Cardell's social media following
Cardell's public social presence is about ~4K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Maryland Terrapins
Maryland is a Big Ten program, which places it inside the wealthiest football conference in college sports, but its NIL market is modest by league standards. Few Terrapin football players appear in national NIL valuation rankings, so most published figures for the roster are model-based estimates rather than reported deals. The 2025 House settlement matters more here than headline collective spending: Big Ten membership gives Maryland the media revenue to fund direct athlete payments under the roughly $20.5 million first-year cap, which grows annually, and that school-paid layer now sits alongside third party NIL agreements. Proximity to the Washington and Baltimore media markets gives marketable players endorsement reach beyond campus.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cardell, so the value shown here is a modeled estimate. See how NIL valuations work.
Cardell NIL FAQ
How much does Cardell Williams make in NIL?
Cardell Williams's 2026 estimated NIL value falls between $100K and $156K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cardell's salary or net worth?
No. The figure estimates what Cardell could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cardell's net worth. The deals an athlete actually signs can differ from any estimate.
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