How much does Liam Willson make in NIL?
Running Back · Maryland Terrapins · Big Ten
Willson is a junior running back from Reston, Virginia, who played his high school football at Herndon. He came to Maryland after time at Wake Forest and appears on the Terrapins' 2026 roster wearing No. 29, listed at 6-1 and 210 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Liam Willson's NIL value?
As of August 2026, Liam Willson's estimated NIL value falls between $8K and $12K. Liam Willson is a running back for the Maryland Terrapins in the Big Ten. Liam's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Maryland Terrapins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Maryland Terrapins
Maryland is a Big Ten program, which places it inside the wealthiest football conference in college sports, but its NIL market is modest by league standards. Few Terrapin football players appear in national NIL valuation rankings, so most published figures for the roster are model-based estimates rather than reported deals. The 2025 House settlement matters more here than headline collective spending: Big Ten membership gives Maryland the media revenue to fund direct athlete payments under the roughly $20.5 million first-year cap, which grows annually, and that school-paid layer now sits alongside third party NIL agreements. Proximity to the Washington and Baltimore media markets gives marketable players endorsement reach beyond campus.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Liam, so the value shown here is a modeled estimate. See how NIL valuations work.
Liam NIL FAQ
How much does Liam Willson make in NIL?
Liam Willson's 2026 estimated NIL value falls between $8K and $12K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Liam's salary or net worth?
No. The figure estimates what Liam could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Liam's net worth. The deals an athlete actually signs can differ from any estimate.
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