How much does Lavon Johnson make in NIL?

What is Lavon Johnson's NIL value?

As of August 2026, Lavon Johnson's estimated NIL value falls between $71K and $111K. Lavon Johnson is a defensive lineman for the Maryland Terrapins in the Big Ten. Lavon's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Maryland Terrapins

Maryland is a Big Ten program, which places it inside the wealthiest football conference in college sports, but its NIL market is modest by league standards. Few Terrapin football players appear in national NIL valuation rankings, so most published figures for the roster are model-based estimates rather than reported deals. The 2025 House settlement matters more here than headline collective spending: Big Ten membership gives Maryland the media revenue to fund direct athlete payments under the roughly $20.5 million first-year cap, which grows annually, and that school-paid layer now sits alongside third party NIL agreements. Proximity to the Washington and Baltimore media markets gives marketable players endorsement reach beyond campus.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Lavon, so the value shown here is a modeled estimate. See how NIL valuations work.

Lavon NIL FAQ