How much does Wesley Smith make in NIL?

Linebacker · Texas Tech Red Raiders · Big 12

Smith is a senior linebacker from Midland, Texas, who signed with Texas Tech out of Legacy High School, where he was named District 2-6A defensive most valuable player in each of his final two seasons after combining for 252 tackles and 30 tackles for loss. As a true freshman in 2022 he appeared in seven games, all on special teams, and became a regular on the kickoff and punt coverage units.

ClassSenior
Jersey#40
2026 roleRotation / two-deep candidate
HometownMidland, Texas
Estimated 2026 NIL valuation
$42K to $66K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Wesley Smith's NIL value?

As of August 2026, Wesley Smith's estimated NIL value falls between $42K and $66K. Wesley Smith is a linebacker for the Texas Tech Red Raiders in the Big 12. Wesley's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionLinebacker
SchoolTexas Tech Red Raiders
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Wesley, so the value shown here is a modeled estimate. See how NIL valuations work.

Wesley NIL FAQ

How much does Wesley Smith make in NIL?

Wesley Smith's 2026 estimated NIL value falls between $42K and $66K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Wesley's salary or net worth?

No. The figure estimates what Wesley could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Wesley's net worth. The deals an athlete actually signs can differ from any estimate.

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