How much does Viliami Po'uha make in NIL?
Defensive Lineman · BYU Cougars · Big 12
Po'uha is a junior defensive tackle from South Jordan, Utah, who posted 56 tackles and 10 sacks as a senior at Bingham High. He originally signed with Utah before flipping to BYU after his mission, following his father, Cougars defensive line coach Sione Po'uha. He has appeared in all of BYU's games over the past two seasons and is listed at 6-3 and 278 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Viliami Po'uha's NIL value?
As of August 2026, Viliami Po'uha's estimated NIL value falls between $50K and $78K. Viliami Po'uha is a defensive lineman for the BYU Cougars in the Big 12. Viliami's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Viliami, so the value shown here is a modeled estimate. See how NIL valuations work.
Viliami NIL FAQ
How much does Viliami Po'uha make in NIL?
Viliami Po'uha's 2026 estimated NIL value falls between $50K and $78K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Viliami's salary or net worth?
No. The figure estimates what Viliami could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Viliami's net worth. The deals an athlete actually signs can differ from any estimate.
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