How much does Tyler Martinez make in NIL?

Linebacker · Colorado Buffaloes · Big 12

Martinez is a fifth-year linebacker from Albuquerque, New Mexico who reached Boulder after stops at New Mexico Military Institute and New Mexico State. He played at Volcano Vista High School and is listed at 6-1 and 220 pounds. He joins a Colorado linebacker room blending returning starters with newcomers, and he is competing for rotation snaps and a special teams role in 2026.

ClassFifth-year
Jersey#35
2026 roleRotation / two-deep candidate
HometownAlbuquerque, N.M.
Estimated 2026 NIL valuation
$41K to $64K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Tyler Martinez's NIL value?

As of August 2026, Tyler Martinez's estimated NIL value falls between $41K and $64K. Tyler Martinez is a linebacker for the Colorado Buffaloes in the Big 12. Tyler's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionLinebacker
SchoolColorado Buffaloes
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Colorado Buffaloes

Colorado's NIL situation was transformed by the arrival of head coach Deion Sanders in 2023, which turned the Buffaloes into one of the most-watched programs in the country and gave the roster media exposure far beyond its recent on-field record. That attention created endorsement opportunities a program in Boulder's small market would not normally see. The heaviest star power left after the 2024 season, but the program retains an outsized national profile. Colorado competes in the Big 12 and, like its peers, can now share revenue directly with athletes under the House settlement, capped near $20.5 million in the first year and growing annually, while third-party deals driven by the program's visibility continue alongside those payments.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Tyler, so the value shown here is a modeled estimate. See how NIL valuations work.

Tyler NIL FAQ

How much does Tyler Martinez make in NIL?

Tyler Martinez's 2026 estimated NIL value falls between $41K and $64K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Tyler's salary or net worth?

No. The figure estimates what Tyler could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Tyler's net worth. The deals an athlete actually signs can differ from any estimate.

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