How much does Ty Smith make in NIL?
Long Snapper · BYU Cougars · Big 12
Smith is a redshirt sophomore deep snapper from Gilbert, Arizona, who transferred to BYU from Boise State, where he redshirted in 2024. He was rated a five star long snapper by Kohl's Kicking Camps at Highland High School and won Arizona state championships in 2022 and 2023. He is listed as the Cougars' long snapper heading into 2026, and his father played football at BYU.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ty Smith's NIL value?
As of August 2026, Ty Smith's estimated NIL value falls between $51K and $80K. Ty Smith is a long snapper for the BYU Cougars in the Big 12. Ty has about 805 followers across social media, led by 805 on Instagram, a core driver of football NIL value. Ty's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Long Snapper |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Ty's social media following
Ty's public social presence is about ~805 followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ty, so the value shown here is a modeled estimate. See how NIL valuations work.
Ty NIL FAQ
How much does Ty Smith make in NIL?
Ty Smith's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ty's salary or net worth?
No. The figure estimates what Ty could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ty's net worth. The deals an athlete actually signs can differ from any estimate.
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