How much does Stephen Cannon make in NIL?
Quarterback · Texas Tech Red Raiders · Big 12
Cannon is a freshman quarterback from Savannah, Georgia, who played at Benedictine Military School. He was Region 1-4A Offensive Player of the Year as a senior after passing for 1,908 yards and 22 touchdowns against four interceptions while rushing for 537 yards and seven scores. He also won two Georgia state track titles in relay events.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Stephen Cannon's NIL value?
As of August 2026, Stephen Cannon's estimated NIL value falls between $42K and $65K. Stephen Cannon is a quarterback for the Texas Tech Red Raiders in the Big 12. Stephen's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Quarterback |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Stephen, so the value shown here is a modeled estimate. See how NIL valuations work.
Stephen NIL FAQ
How much does Stephen Cannon make in NIL?
Stephen Cannon's 2026 estimated NIL value falls between $42K and $65K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Stephen's salary or net worth?
No. The figure estimates what Stephen could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Stephen's net worth. The deals an athlete actually signs can differ from any estimate.
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