How much does Sione Moa make in NIL?
Running Back · BYU Cougars · Big 12
Moa is a redshirt sophomore running back listed out of Victorville, California, who played at Timpview High and ran for 2,244 yards and 26 touchdowns on 254 carries there. He carried 17 times for 90 yards and a touchdown against East Carolina in 2025. At 5-10 and 220 pounds he is a physical downhill runner and enters 2026 as the primary complement to starter LJ Martin.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
Enter your email to see Sione's exact estimated figure and the full breakdown. Free.
No spam. Unsubscribe anytime. Privacy.
What is Sione Moa's NIL value?
As of August 2026, Sione Moa's estimated NIL value falls between $51K and $80K. Sione Moa is a running back for the BYU Cougars in the Big 12. Sione's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Sione, so the value shown here is a modeled estimate. See how NIL valuations work.
Sione NIL FAQ
How much does Sione Moa make in NIL?
Sione Moa's 2026 estimated NIL value falls between $51K and $80K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Sione's salary or net worth?
No. The figure estimates what Sione could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Sione's net worth. The deals an athlete actually signs can differ from any estimate.
Curious about another player? Look one up or estimate any athlete in seconds.
Open the NIL calculatorGet the NIL newsletter
Deal breakdowns, valuation updates and athlete brand tips. Free.
Privacy · No spam, unsubscribe anytime.