How much does Rashad McKenzie make in NIL?
Defensive Lineman · Arizona State Sun Devils · Big 12
McKenzie prepped at Bishop Alemany in Mission Hills, California, and was a three-star recruit in the 2022 class with offers from USC, Oregon, Texas and Washington before signing with Washington State. He saw limited action across his time in Pullman and transferred to Arizona State in June 2025 with three years of eligibility. The fifth-year lineman is listed at 6-5 and 315 pounds and is pushing for interior rotation snaps.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Rashad McKenzie's NIL value?
As of August 2026, Rashad McKenzie's estimated NIL value falls between $44K and $69K. Rashad McKenzie is a defensive lineman for the Arizona State Sun Devils in the Big 12. Rashad's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Arizona State Sun Devils |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Arizona State Sun Devils
Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Rashad, so the value shown here is a modeled estimate. See how NIL valuations work.
Rashad NIL FAQ
How much does Rashad McKenzie make in NIL?
Rashad McKenzie's 2026 estimated NIL value falls between $44K and $69K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Rashad's salary or net worth?
No. The figure estimates what Rashad could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Rashad's net worth. The deals an athlete actually signs can differ from any estimate.
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