How much does Cutter Boley make in NIL?

What is Cutter Boley's NIL value?

As of August 2026, Cutter Boley's estimated NIL value falls between $880K and $1.4M. Cutter Boley is a quarterback for the Arizona State Sun Devils in the Big 12. Cutter has about 26K followers across social media, led by 20K on Instagram, a core driver of football NIL value. Cutter's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Quarterback
School	Arizona State Sun Devils
Conference	Big 12
Level	NCAA Division I (Power conference)

Cutter's social media following

Platform	Followers (approx.)
Instagram	~20K
X / Twitter	~6K

Follower figures are approximate, as of August 2026.

NIL at Arizona State Sun Devils

Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cutter, so the value shown here is a modeled estimate. See how NIL valuations work.

Cutter NIL FAQ