How much does Pupu Sepulona make in NIL?
Defensive Lineman · Utah Utes · Big 12
Pupu Sepulona is a sophomore defensive tackle from Kalihi, Hawaii, who played in 11 games on defense and special teams as a true freshman in 2025, recording 13 tackles with career highs of four against both West Virginia and Colorado. A three-star recruit and Polynesian Bowl invitee out of Saint Louis School, he was rated the No. 7 prospect in Hawaii and was a two-time Gatorade Hawaii Basketball Player of the Year. He is in line for an expanded role on Utah's interior defensive line in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Pupu Sepulona's NIL value?
As of August 2026, Pupu Sepulona's estimated NIL value falls between $108K and $169K. Pupu Sepulona is a defensive lineman for the Utah Utes in the Big 12. Pupu has about 2.3K followers across social media, led by 2.3K on Instagram, a core driver of football NIL value. Pupu's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Pupu's social media following
Pupu's public social presence is about ~2.3K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Pupu, so the value shown here is a modeled estimate. See how NIL valuations work.
Pupu NIL FAQ
How much does Pupu Sepulona make in NIL?
Pupu Sepulona's 2026 estimated NIL value falls between $108K and $169K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Pupu's salary or net worth?
No. The figure estimates what Pupu could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Pupu's net worth. The deals an athlete actually signs can differ from any estimate.
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