How much does Preston Rex make in NIL?
Running Back · BYU Cougars · Big 12
Rex is a redshirt senior walk-on from San Clemente, California, who played slot receiver and safety at San Clemente High. He originally joined BYU as a safety before Kalani Sitake asked him to move to running back, and he was in line for carries behind LJ Martin late in 2025. His father Byron was an All-American tight end at BYU, and his brother Isaac also played tight end for the Cougars.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Preston Rex's NIL value?
As of August 2026, Preston Rex's estimated NIL value falls between $46K and $73K. Preston Rex is a running back for the BYU Cougars in the Big 12. Preston has about 2.8K followers across social media, led by 2.8K on Instagram, a core driver of football NIL value. Preston's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Preston's social media following
Preston's public social presence is about ~2.8K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Preston, so the value shown here is a modeled estimate. See how NIL valuations work.
Preston NIL FAQ
How much does Preston Rex make in NIL?
Preston Rex's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Preston's salary or net worth?
No. The figure estimates what Preston could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Preston's net worth. The deals an athlete actually signs can differ from any estimate.
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