How much does Matt Ludwig make in NIL?
Tight End · Texas Tech Red Raiders · Big 12
Ludwig is a freshman tight end from Billings, Montana, who played at Billings West High School. He caught 50 passes for 736 yards and 10 touchdowns as a senior and was named Montana High School Player of the Year by MaxPreps. He earned all-state honors three times and was invited to the 2026 Navy All-American Bowl, the only Montana player selected.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Matt Ludwig's NIL value?
As of August 2026, Matt Ludwig's estimated NIL value falls between $18K and $29K. Matt Ludwig is a tight end for the Texas Tech Red Raiders in the Big 12. Matt's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Tight End |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Matt, so the value shown here is a modeled estimate. See how NIL valuations work.
Matt NIL FAQ
How much does Matt Ludwig make in NIL?
Matt Ludwig's 2026 estimated NIL value falls between $18K and $29K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Matt's salary or net worth?
No. The figure estimates what Matt could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Matt's net worth. The deals an athlete actually signs can differ from any estimate.
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