How much does Liam Dougherty make in NIL?
Punter · Houston Cougars · Big 12
Dougherty is a junior punter from Geelong, Victoria who has handled the job at Houston for two seasons and returns as the starter. He appeared in all 13 games in 2025, averaging 44.1 yards per punt and dropping 18 inside the 20, both sixth in the Big 12, with a punt of 50 or more yards in 10 of 13 games. As a freshman in 2024 he was named Big 12 Special Teams Player of the Week and had a career long 65 yard punt against Kansas State.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Liam Dougherty's NIL value?
As of August 2026, Liam Dougherty's estimated NIL value falls between $62K and $98K. Liam Dougherty is a punter for the Houston Cougars in the Big 12. Liam has about 2.4K followers across social media, led by 2.4K on Instagram, a core driver of football NIL value. Liam's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Punter |
| School | Houston Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Liam's social media following
Liam's public social presence is about ~2.4K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Houston Cougars
Houston's NIL resources have leaned toward men's basketball, the program's flagship sport, which reached the 2025 national championship game and has sustained elite rosters. Football, elevated to the Big 12 in 2023, operates with a smaller NIL footprint while it works to establish itself in the deeper conference. The city of Houston is one of the country's largest corporate markets, which gives athletes real endorsement upside, but donor NIL activity around football has been modest compared with the conference's established powers. The House settlement lets Houston pay athletes directly, capped around $20.5 million department-wide in year one with annual growth, and how that pool is divided between a championship-level basketball program and a developing football roster is a defining question for the athletic department.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Liam, so the value shown here is a modeled estimate. See how NIL valuations work.
Liam NIL FAQ
How much does Liam Dougherty make in NIL?
Liam Dougherty's 2026 estimated NIL value falls between $62K and $98K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Liam's salary or net worth?
No. The figure estimates what Liam could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Liam's net worth. The deals an athlete actually signs can differ from any estimate.
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