How much does Alex January make in NIL?
Defensive Lineman · Texas Longhorns · SEC
January is a junior defensive lineman from Duncanville, Texas, who has appeared in 21 games with eight starts. He started seven games in 2025, including the opener at Ohio State, and produced 1.5 sacks and a fumble recovery at Mississippi State plus a tackle for loss against Vanderbilt. He was a member of back-to-back Duncanville state championship teams in 2022 and 2023 and returns as a rotation defensive tackle.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Alex January's NIL value?
As of August 2026, Alex January's estimated NIL value falls between $62K and $98K. Alex January is a defensive lineman for the Texas Longhorns in the SEC. Alex's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Texas Longhorns |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
NIL at Texas Longhorns
Texas operates at the very top of the NIL market. The Longhorns moved to the SEC in 2024 with the largest athletic budget in college sports, and the Texas One Fund collective organizes booster backed deals for athletes across sports. Quarterback Arch Manning is widely reported to carry the highest NIL valuation of any college athlete, and the program regularly places players near the top of published valuation rankings. Under the 2025 House settlement, Texas can also share revenue directly with athletes, about 20.5 million dollars in the first year and growing annually. Few programs combine brand, market size, and donor capacity the way Texas does, in football and well beyond it.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Alex, so the value shown here is a modeled estimate. See how NIL valuations work.
Alex NIL FAQ
How much does Alex January make in NIL?
Alex January's 2026 estimated NIL value falls between $62K and $98K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Alex's salary or net worth?
No. The figure estimates what Alex could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Alex's net worth. The deals an athlete actually signs can differ from any estimate.
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