How much does Will Smith Jr. make in NIL?
Defensive Lineman · Ohio State Buckeyes · Big Ten
Smith is a redshirt junior defensive lineman from Dublin, Ohio, who has grown into a rotation piece up front. He played all 13 games in 2025, logging 233 snaps and 20 tackles after seven appearances on the 2024 national championship team. Out of Dublin Coffman he was rated the No. 8 player in Ohio and named All-Central District Division I Defensive Player of the Year. His father, the late Will Smith, won a national title at Ohio State in 2002.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Will Smith Jr.'s NIL value?
As of August 2026, Will Smith Jr.'s estimated NIL value falls between $62K and $98K. Will Smith Jr. is a defensive lineman for the Ohio State Buckeyes in the Big Ten. Will's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Ohio State Buckeyes |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Ohio State Buckeyes
Ohio State runs one of the biggest NIL operations in the country. Athletic department leadership publicly acknowledged that the 2024 national championship roster cost roughly $20 million in NIL support, a figure that became a benchmark for football spending. Donor money has flowed through major collectives including THE Foundation and The 1870 Society, and since the 2025 House settlement the school can also pay athletes directly, up to about $20.5 million departmentwide in year one with the cap rising annually. With one of the largest athletic budgets and fanbases in college sports, Ohio State can fund both layers fully, and Buckeye football players are regulars near the top of national NIL valuation rankings.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Will, so the value shown here is a modeled estimate. See how NIL valuations work.
Will NIL FAQ
How much does Will Smith Jr. make in NIL?
Will Smith Jr.'s 2026 estimated NIL value falls between $62K and $98K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Will's salary or net worth?
No. The figure estimates what Will could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Will's net worth. The deals an athlete actually signs can differ from any estimate.
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