How much does Koby Keenum make in NIL?

What is Koby Keenum's NIL value?

As of August 2026, Koby Keenum's estimated NIL value falls between $62K and $98K. Koby Keenum is a offensive lineman for the Memphis Tigers in the American. Koby's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Memphis Tigers

Memphis plays in the American Conference, and Group of Five NIL budgets generally run far below power conference levels, but Memphis is a notable exception in corporate support. In 2024 FedEx pledged $25 million over five years for sponsorship deals with Memphis athletes, widely described as the largest corporate NIL partnership in college sports, initially focused on football and basketball. That gives the Tigers unusual resources for their level. Under the House settlement, revenue sharing is optional outside the power conferences; schools that opt in may share up to the same cap, roughly $20.5 million in year one, though most Group of Five departments spend well under it. Public per-player valuations for Memphis remain scarce.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Koby, so the value shown here is a modeled estimate. See how NIL valuations work.

Koby NIL FAQ