How much does Keyshawn Williams make in NIL?

Defensive Lineman · Texas Tech Red Raiders · Big 12

Williams is a sophomore defensive lineman from Houston who signed with Texas Tech out of Dekaney High School as a three-star prospect, choosing the Red Raiders over Rice and Marshall. As a senior he was a first team All-District 14-6A pick on both lines after recording 32 tackles, 17.5 of them for loss, 4.5 sacks and six forced fumbles. A three-sport athlete in high school, he is listed at 6-3 and 315 pounds.

ClassSophomore
Jersey#96
2026 roleRotation / two-deep candidate
HometownHouston, Texas
Estimated 2026 NIL valuation
$41K to $64K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Keyshawn Williams's NIL value?

As of August 2026, Keyshawn Williams's estimated NIL value falls between $41K and $64K. Keyshawn Williams is a defensive lineman for the Texas Tech Red Raiders in the Big 12. Keyshawn's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionDefensive Lineman
SchoolTexas Tech Red Raiders
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Keyshawn, so the value shown here is a modeled estimate. See how NIL valuations work.

Keyshawn NIL FAQ

How much does Keyshawn Williams make in NIL?

Keyshawn Williams's 2026 estimated NIL value falls between $41K and $64K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Keyshawn's salary or net worth?

No. The figure estimates what Keyshawn could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Keyshawn's net worth. The deals an athlete actually signs can differ from any estimate.

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