How much does Kennedy Smith make in NIL?
Guard · USC Trojans · Big Ten
Kennedy Smith is a 6-foot-1 wing who averaged 11.5 points, 4.3 rebounds and 3.6 assists as a sophomore, returning to a USC team built around JuJu Watkins.
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What is Kennedy Smith's NIL value?
Kennedy Smith is a guard for the USC Trojans in the Big Ten. Kennedy has about 41.8K followers across social media, led by 40K on Instagram, a core driver of women's basketball NIL value. Kennedy's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
Kennedy's social media following
| Platform | Followers (approx.) |
|---|---|
| ~40K | |
| X / Twitter | ~1.8K |
That's about 41.8K followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
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