How much does Chloe Kitts make in NIL?

What is Chloe Kitts's NIL value?

As of August 2026, Chloe Kitts's estimated NIL value falls between $175K and $274K. Chloe Kitts is a forward for the South Carolina Gamecocks in the SEC. Chloe has about 271K followers across social media, led by 271K on Instagram, a core driver of women's basketball NIL value. Chloe's figure reflects publicly reported figures, per On3 Women's NIL Valuations (2026).

Chloe's social media following

Chloe's public social presence is about ~271K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at South Carolina Gamecocks

South Carolina operates a broad NIL market for an SEC program because its success is spread across sports. Garnet Trust, the primary collective, supports football alongside a women's basketball program that Dawn Staley has built into a national brand, giving Gamecocks athletes outside football some of the most visible NIL platforms in college sports. Since the 2025 House settlement, the athletic department can also share revenue directly with athletes, about 20.5 million dollars across all sports in year one and increasing each season, with collective and commercial deals layered on top. Football still draws the largest share of the money, but South Carolina is one of the schools where women's sports meaningfully shape the NIL picture.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 Women's NIL Valuations (2026). See how NIL valuations work.

Chloe NIL FAQ