How much does Keith Olson make in NIL?
Offensive Lineman · Utah Utes · Big 12
Keith Olson is a fifth-year offensive lineman from Napavine, Washington, who gives Utah versatility up front after playing in all 13 games in 2025 at right guard, left guard and right tackle, plus 97 snaps as a blocking tight end according to PFF. He did not allow a sack in 98 pass-blocking opportunities. Olson made his first two career starts in 2024 and earned Academic All-Big 12 honors. A three-star recruit from Napavine High School, he was rated the No. 20 player in Washington by 247Sports.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Keith Olson's NIL value?
As of August 2026, Keith Olson's estimated NIL value falls between $104K and $163K. Keith Olson is a offensive lineman for the Utah Utes in the Big 12. Keith's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Keith, so the value shown here is a modeled estimate. See how NIL valuations work.
Keith NIL FAQ
How much does Keith Olson make in NIL?
Keith Olson's 2026 estimated NIL value falls between $104K and $163K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Keith's salary or net worth?
No. The figure estimates what Keith could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Keith's net worth. The deals an athlete actually signs can differ from any estimate.
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