How much does Keayen Nead make in NIL?

Tight End · BYU Cougars · Big 12

Nead is a senior tight end from Sugar City, Idaho, who prepped at Sugar-Salem High. He spent two seasons at Weber State as a blocking tight end, catching 16 passes for 88 yards and a touchdown, then had a brief stop at New Mexico before committing to BYU in April 2025 over an offer from Kentucky. He is the nephew of former BYU tight end Spencer Nead.

ClassSenior
Jersey#45
2026 roleRotation / two-deep candidate
HometownSugar City, Idaho
Estimated 2026 NIL valuation
$42K to $66K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Keayen Nead's NIL value?

As of August 2026, Keayen Nead's estimated NIL value falls between $42K and $66K. Keayen Nead is a tight end for the BYU Cougars in the Big 12. Keayen's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionTight End
SchoolBYU Cougars
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at BYU Cougars

BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Keayen, so the value shown here is a modeled estimate. See how NIL valuations work.

Keayen NIL FAQ

How much does Keayen Nead make in NIL?

Keayen Nead's 2026 estimated NIL value falls between $42K and $66K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Keayen's salary or net worth?

No. The figure estimates what Keayen could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Keayen's net worth. The deals an athlete actually signs can differ from any estimate.

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