How much does Justin Kirkland make in NIL?
Defensive Lineman · BYU Cougars · Big 12
Kirkland is a returning interior presence on BYU's defensive line, listed at 6-3 and roughly 340 pounds. The West Haven, Utah native played at Roy High School, where he was a team captain, a three-time all-region pick and an all-state selection on both lines. He began his college career at Utah Tech in 2022, posting 32 tackles and two sacks, then spent two seasons at Oklahoma State, appearing in all 26 games with seven starts and adding 40 tackles. He transferred to BYU in May 2025.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Justin Kirkland's NIL value?
As of August 2026, Justin Kirkland's estimated NIL value falls between $132K and $206K. Justin Kirkland is a defensive lineman for the BYU Cougars in the Big 12. Justin has about 1.8K followers across social media, led by 1.8K on Instagram, a core driver of football NIL value. Justin's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Justin's social media following
Justin's public social presence is about ~1.8K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Justin, so the value shown here is a modeled estimate. See how NIL valuations work.
Justin NIL FAQ
How much does Justin Kirkland make in NIL?
Justin Kirkland's 2026 estimated NIL value falls between $132K and $206K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Justin's salary or net worth?
No. The figure estimates what Justin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Justin's net worth. The deals an athlete actually signs can differ from any estimate.
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