How much does Keelon Russell make in NIL?

What is Keelon Russell's NIL value?

As of August 2026, Keelon Russell's estimated NIL value falls between $880K and $1.4M. Keelon Russell is a quarterback for the Alabama Crimson Tide in the SEC. Keelon has about 105K followers across social media, led by 105K on Instagram, a core driver of football NIL value. Keelon's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Keelon's social media following

Keelon's public social presence is about ~105K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Alabama Crimson Tide

Alabama competes in the SEC and runs one of the highest-revenue athletic departments in the country, which shapes its NIL market. Since the House settlement took effect in 2025, the school can share revenue directly with athletes, roughly $20.5 million across all sports in the first year with the cap rising annually, and football is widely expected to receive the largest share. Third-party deals continue alongside those payments, coordinated in part through Yea Alabama, the NIL entity the athletic department launched in 2023. Football stars command the program's top valuations, while basketball, gymnastics and other sports draw smaller deals. Alabama's national brand, television exposure and large alumni base keep its overall NIL economy among the strongest in college sports.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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