How much does Jojo Johnson make in NIL?
Defensive Lineman · Texas Tech Red Raiders · Big 12
Johnson is a junior defensive lineman from Salt Lake City who signed with Texas Tech from Oregon State in January 2026. In his final season with the Beavers he recorded 18 tackles, 6.5 tackles for loss, an interception and a team-high eight quarterback hurries. He was a Utah Class 5A first team all-state selection at Olympus High School and arrives with two seasons of eligibility. He is listed at 6-2 and 290 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jojo Johnson's NIL value?
As of August 2026, Jojo Johnson's estimated NIL value falls between $43K and $68K. Jojo Johnson is a defensive lineman for the Texas Tech Red Raiders in the Big 12. Jojo's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Texas Tech Red Raiders |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Texas Tech Red Raiders
Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jojo, so the value shown here is a modeled estimate. See how NIL valuations work.
Jojo NIL FAQ
How much does Jojo Johnson make in NIL?
Jojo Johnson's 2026 estimated NIL value falls between $43K and $68K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jojo's salary or net worth?
No. The figure estimates what Jojo could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jojo's net worth. The deals an athlete actually signs can differ from any estimate.
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