How much does Jayven Williams make in NIL?
Cornerback · BYU Cougars · Big 12
Williams, a redshirt senior from Mobile, Alabama, joined BYU in January 2026 after playing at Mississippi State. He appeared in all 13 games for the Bulldogs in 2025 and recorded 10 tackles, two forced fumbles and an interception against Arizona State. He began his career at Kennesaw State and brings 37 games of experience. He projects as a rotational outside corner with one year of eligibility remaining.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jayven Williams's NIL value?
As of August 2026, Jayven Williams's estimated NIL value falls between $46K and $73K. Jayven Williams is a cornerback for the BYU Cougars in the Big 12. Jayven has about 10K followers across social media, led by 10K on Instagram, a core driver of football NIL value. Jayven's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Cornerback |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Jayven's social media following
Jayven's public social presence is about ~10K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jayven, so the value shown here is a modeled estimate. See how NIL valuations work.
Jayven NIL FAQ
How much does Jayven Williams make in NIL?
Jayven Williams's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jayven's salary or net worth?
No. The figure estimates what Jayven could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jayven's net worth. The deals an athlete actually signs can differ from any estimate.
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