How much does Jackson Ross make in NIL?

What is Jackson Ross's NIL value?

As of August 2026, Jackson Ross's estimated NIL value falls between $71K and $111K. Jackson Ross is a punter for the Tennessee Volunteers in the SEC. Jackson has about 6.7K followers across social media, led by 6.7K on Instagram, a core driver of football NIL value. Jackson's figure is a modeled estimate based on audience, on-field role, market and sport.

Jackson's social media following

Jackson's public social presence is about ~6.7K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Tennessee Volunteers

Tennessee runs one of the most aggressive NIL operations in the SEC. Spyre Sports Group, the collective that grew up around the program, was among the first in the country to organize football compensation at scale, and the athletic department was also early to fold athlete pay into its regular finances, adding a talent fee to football tickets to help cover revenue sharing under the 2025 House settlement. That settlement lets Tennessee pay athletes directly, about 20.5 million dollars across sports in year one with annual increases, most of it flowing to football. Between institutional money, an enormous fanbase, and an established collective, the Volunteers consistently rank among the biggest spenders in college football.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jackson, so the value shown here is a modeled estimate. See how NIL valuations work.

Jackson NIL FAQ