How much does Jackson Bennee make in NIL?
Safety · Utah Utes · Big 12
Jackson Bennee, a junior safety from Holladay, Utah, returns as one of the leaders of Utah's secondary. In 2025 he started 11 of 13 games, ranked second on the team with 64 tackles, tied for fourth in the Big 12 with four interceptions, and earned All-Big 12 honorable mention as a Burlsworth Trophy nominee. He returned an interception 46 yards for a touchdown against Cal Poly and was one of 15 FBS players with multiple blocked kicks. The Olympus High School product plays alongside his brother Noah, a Utah tight end.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jackson Bennee's NIL value?
As of August 2026, Jackson Bennee's estimated NIL value falls between $108K and $169K. Jackson Bennee is a safety for the Utah Utes in the Big 12. Jackson has about 3.7K followers across social media, led by 3.7K on Instagram, a core driver of football NIL value. Jackson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Utah Utes |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
Jackson's social media following
Jackson's public social presence is about ~3.7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Utah Utes
Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jackson, so the value shown here is a modeled estimate. See how NIL valuations work.
Jackson NIL FAQ
How much does Jackson Bennee make in NIL?
Jackson Bennee's 2026 estimated NIL value falls between $108K and $169K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jackson's salary or net worth?
No. The figure estimates what Jackson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jackson's net worth. The deals an athlete actually signs can differ from any estimate.
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