How much does Hudson Hollenbeck make in NIL?

Punter · Michigan Wolverines · Big Ten

Hudson Hollenbeck, a graduate punter from Collierville, Tennessee, returns as Michigan's incumbent starting punter, carrying a 43.2-yard average across 40 career punts with a long of 67 yards. Off the field he partners with the University of Michigan Health Rogel Cancer Center, donating to cancer research for every punt of 50 or more yards and every punt downed inside the 20, a cause he took up in honor of his late mother.

ClassGraduate
Jersey#90
2026 roleProjected starter
HometownCollierville, Tenn.
Estimated 2026 NIL valuation
$78K to $123K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)20%
Exposure (program/market)26%
Performance33%
Brand & sport22%

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What is Hudson Hollenbeck's NIL value?

As of August 2026, Hudson Hollenbeck's estimated NIL value falls between $78K and $123K. Hudson Hollenbeck is a punter for the Michigan Wolverines in the Big Ten. Hudson has about 5K followers across social media, led by 5K on Instagram, a core driver of football NIL value. Hudson's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionPunter
SchoolMichigan Wolverines
ConferenceBig Ten
LevelNCAA Division I (Power conference)

Hudson's social media following

Hudson's public social presence is about ~5K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Michigan Wolverines

Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Hudson, so the value shown here is a modeled estimate. See how NIL valuations work.

Hudson NIL FAQ

How much does Hudson Hollenbeck make in NIL?

Hudson Hollenbeck's 2026 estimated NIL value falls between $78K and $123K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Hudson's salary or net worth?

No. The figure estimates what Hudson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Hudson's net worth. The deals an athlete actually signs can differ from any estimate.

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