How much does Bryce Underwood make in NIL?

What is Bryce Underwood's NIL value?

As of August 2026, Bryce Underwood's estimated NIL value falls between $2.4M and $3.8M. Bryce Underwood is a quarterback for the Michigan Wolverines in the Big Ten. Bryce has about 303K followers across social media, led by 263K on Instagram, a core driver of football NIL value. Bryce's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Football
Position	Quarterback
School	Michigan Wolverines
Conference	Big Ten
Level	NCAA Division I (Power conference)

Bryce's social media following

Platform	Followers (approx.)
Instagram	~263K
X / Twitter	~39.9K

Follower figures are approximate, as of August 2026.

NIL at Michigan Wolverines

Michigan pairs one of the largest fanbases in college sports with the Champions Circle collective, and its NIL posture turned sharply aggressive when quarterback Bryce Underwood signed a package widely reported to be worth $10 million or more over four years, among the biggest known deals for a recruit. Since the House settlement, the athletic department can also pay athletes directly under the revenue sharing cap of about $20.5 million in year one, rising annually. Football and basketball absorb most of the spending, though Michigan supports athletes across many sports. The program's national alumni network and winged-helmet brand give Wolverine athletes endorsement reach well beyond the state of Michigan.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

Bryce NIL FAQ