How much does Bryce Underwood make in NIL?
Quarterback · Michigan Wolverines · Big Ten
The heralded Michigan freshman quarterback arrived with one of the largest NIL valuations of any incoming player in the country.
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What is Bryce Underwood's NIL value?
Bryce Underwood is a quarterback for the Michigan Wolverines in the Big Ten. Bryce has about 264K followers across social media, led by 264K on Instagram, a core driver of football NIL value. Bryce's NIL value shown here reflects publicly reported figures (On3 NIL Valuations (2026)); enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Quarterback |
| School | Michigan Wolverines |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Bryce's social media following
| Platform | Followers (approx.) |
|---|---|
| ~264K |
That's about 264K followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (On3 NIL Valuations (2026)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Dante Moore (Quarterback, Oregon Ducks)
- Cam Coleman (Wide Receiver, Texas Longhorns)
- John Mateer (Quarterback, Oklahoma Sooners)
- Dylan Stewart (Edge, South Carolina Gamecocks)
Bryce NIL FAQ
How much does Bryce Underwood make in NIL?
Bryce Underwood's 2026 NIL value on HowMuchNIL is based on publicly reported figures of 12-month name, image and likeness earning potential (On3 NIL Valuations (2026)). Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Bryce Underwood's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Bryce has about 264K followers across social media.
What team does Bryce Underwood play for?
Bryce Underwood plays quarterback for the Michigan Wolverines in the Big Ten.
Does Bryce Underwood have NIL deals?
The number shown is an estimate of Bryce's 12-month NIL earning potential, not a list of signed contracts. It is anchored to publicly reported figures.
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