How much does Cam Coleman make in NIL?
Wide Receiver · Texas Longhorns · SEC
Coleman is Texas' projected starting X receiver after transferring from Auburn as the top-rated wide receiver in the 2026 portal cycle. He caught 56 passes for 708 yards and five touchdowns for the Tigers in 2025 and has since signed a Nike NIL deal.
Estimated range as of August 2026. Anchored to publicly reported figures.
Based on publicly reported figures · 12-month earning potential
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What is Cam Coleman's NIL value?
As of August 2026, Cam Coleman's estimated NIL value falls between $2.3M and $3.6M. Cam Coleman is a wide receiver for the Texas Longhorns in the SEC. Cam has about 109K followers across social media, led by 109K on Instagram, a core driver of football NIL value. Cam's figure reflects publicly reported figures, per On3 NIL Valuations (2026).
| Sport | Football |
| Position | Wide Receiver |
| School | Texas Longhorns |
| Conference | SEC |
| Level | NCAA Division I (Power conference) |
Cam's social media following
Cam's public social presence is about ~109K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Texas Longhorns
Texas operates at the very top of the NIL market. The Longhorns moved to the SEC in 2024 with the largest athletic budget in college sports, and the Texas One Fund collective organizes booster backed deals for athletes across sports. Quarterback Arch Manning is widely reported to carry the highest NIL valuation of any college athlete, and the program regularly places players near the top of published valuation rankings. Under the 2025 House settlement, Texas can also share revenue directly with athletes, about 20.5 million dollars in the first year and growing annually. Few programs combine brand, market size, and donor capacity the way Texas does, in football and well beyond it.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.
Cam NIL FAQ
How much does Cam Coleman make in NIL?
Cam Coleman's 2026 estimated NIL value falls between $2.3M and $3.6M, anchored to publicly reported figures, per On3 NIL Valuations (2026). The exact figure and the full breakdown are free on this page with an email.
Is that Cam's salary or net worth?
No. The figure estimates what Cam could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cam's net worth. It is anchored to publicly reported figures.
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