How much does Devaughn Eka make in NIL?

Running Back · BYU Cougars · Big 12

Eka is a true freshman running back from Lehi, Utah, who signed with BYU in the 2026 class out of Lehi High. A three-star prospect rated among the top recruits in the state, he rushed for more than 3,200 career yards, including 1,038 as a senior. He arrived alongside Lehi teammate Legend Glasker, and offensive coordinator Aaron Roderick has said an early contribution would not surprise him.

ClassFreshman
Jersey#25
2026 roleRotation / two-deep candidate
HometownLehi, Utah
Estimated 2026 NIL valuation
$42K to $65K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Devaughn Eka's NIL value?

As of August 2026, Devaughn Eka's estimated NIL value falls between $42K and $65K. Devaughn Eka is a running back for the BYU Cougars in the Big 12. Devaughn's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolBYU Cougars
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at BYU Cougars

BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Devaughn, so the value shown here is a modeled estimate. See how NIL valuations work.

Devaughn NIL FAQ

How much does Devaughn Eka make in NIL?

Devaughn Eka's 2026 estimated NIL value falls between $42K and $65K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Devaughn's salary or net worth?

No. The figure estimates what Devaughn could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Devaughn's net worth. The deals an athlete actually signs can differ from any estimate.

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