How much does Davin Martin make in NIL?

Cornerback · Texas Tech Red Raiders · Big 12

Martin is a junior cornerback from Houston who signed with Texas Tech out of the transfer portal in January 2026 following three seasons at UTSA. He started eight games for the Roadrunners in 2025 and finished with 26 tackles, a tackle for loss, two pass breakups and an interception. A three-star signee out of Klein Cain in 2023, he is listed at 6-2 and 185 pounds.

ClassJunior
Jersey#4
2026 roleRotation / two-deep candidate
HometownHouston, Texas
Estimated 2026 NIL valuation
$54K to $84K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)15%
Exposure (program/market)27%
Performance36%
Brand & sport22%

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What is Davin Martin's NIL value?

As of August 2026, Davin Martin's estimated NIL value falls between $54K and $84K. Davin Martin is a cornerback for the Texas Tech Red Raiders in the Big 12. Davin has about 1.8K followers across social media, led by 1.8K on Instagram, a core driver of football NIL value. Davin's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionCornerback
SchoolTexas Tech Red Raiders
ConferenceBig 12
LevelNCAA Division I (Power conference)

Davin's social media following

Davin's public social presence is about ~1.8K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Texas Tech Red Raiders

Texas Tech has become one of the most talked about NIL programs in the Big 12. The Matador Club, its primary collective, funded a widely reported roster spending push heading into the 2025 and 2026 seasons, and the school's aggressiveness extends beyond football: softball pitcher NiJaree Canady's move to Lubbock came with the first widely reported seven figure NIL deal in her sport. Since the 2025 House settlement, Texas Tech can also pay athletes directly through revenue sharing, roughly 20.5 million dollars in year one with annual growth. For a program without blue blood history, the Red Raiders have used donor money deliberately to compete with the sport's traditional powers for talent.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Davin, so the value shown here is a modeled estimate. See how NIL valuations work.

Davin NIL FAQ

How much does Davin Martin make in NIL?

Davin Martin's 2026 estimated NIL value falls between $54K and $84K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Davin's salary or net worth?

No. The figure estimates what Davin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Davin's net worth. The deals an athlete actually signs can differ from any estimate.

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