How much does Creed Whittemore make in NIL?

What is Creed Whittemore's NIL value?

As of August 2026, Creed Whittemore's estimated NIL value falls between $48K and $75K. Creed Whittemore is a wide receiver for the Utah Utes in the Big 12. Creed has about 9K followers across social media, led by 9K on Instagram, a core driver of football NIL value. Creed's figure is a modeled estimate based on audience, on-field role, market and sport.

Creed's social media following

Creed's public social presence is about ~9K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Utah Utes

Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Creed, so the value shown here is a modeled estimate. See how NIL valuations work.

Creed NIL FAQ