How much does Clayton Smith make in NIL?

What is Clayton Smith's NIL value?

As of August 2026, Clayton Smith's estimated NIL value falls between $136K and $213K. Clayton Smith is a edge rusher for the Arizona State Sun Devils in the Big 12. Clayton's figure is a modeled estimate based on audience, on-field role, market and sport.

NIL at Arizona State Sun Devils

Arizona State plays football in the Big 12, and its NIL market expanded noticeably after the program won the 2024 conference title and reached the College Football Playoff. Donor-driven NIL activity has centered on the Sun Angel Collective, while the Phoenix metro area gives athletes one of the larger local endorsement markets in the conference. Like other power-conference schools, Arizona State can now pay athletes directly under the House settlement, with a school-wide cap of about $20.5 million in the first year that increases over time, and third-party deals continue on top of that. Public valuation data for individual Sun Devils remains limited, so most published figures for the roster are estimates rather than reported contracts.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Clayton, so the value shown here is a modeled estimate. See how NIL valuations work.

Clayton NIL FAQ