How much does Cannon DeVries make in NIL?
Cornerback · BYU Cougars · Big 12
DeVries is a sophomore cornerback from North Ogden, Utah, who committed to BYU out of Weber High in March 2021, choosing the Cougars over Colorado. He played receiver, defensive back and returned kicks in high school and also competed in basketball and track, running 11.09 in the 100 meters. A returned missionary who greyshirted, he moved from safety to corner after arriving in Provo.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cannon DeVries's NIL value?
As of August 2026, Cannon DeVries's estimated NIL value falls between $46K and $73K. Cannon DeVries is a cornerback for the BYU Cougars in the Big 12. Cannon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Cornerback |
| School | BYU Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at BYU Cougars
BYU brings an unusual NIL profile to the Big 12. Its fanbase extends far beyond Provo through the worldwide membership of the Church of Jesus Christ of Latter-day Saints, and donor backing has produced some of the most aggressive spending in college basketball, including the widely reported multimillion-dollar package that helped land AJ Dybantsa, the nation's top recruit, in 2025. Football draws on the same donor energy, though on a smaller scale. Under the House settlement BYU can also pay athletes directly, subject to the cap that began around $20.5 million and increases annually. As a private institution it discloses little, so outside a few heavily covered basketball deals, most published figures for BYU athletes are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cannon, so the value shown here is a modeled estimate. See how NIL valuations work.
Cannon NIL FAQ
How much does Cannon DeVries make in NIL?
Cannon DeVries's 2026 estimated NIL value falls between $46K and $73K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cannon's salary or net worth?
No. The figure estimates what Cannon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cannon's net worth. The deals an athlete actually signs can differ from any estimate.
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