How much does John Mateer make in NIL?

What is John Mateer's NIL value?

As of August 2026, John Mateer's estimated NIL value falls between $2.2M and $3.5M. John Mateer is a quarterback for the Oklahoma Sooners in the SEC. John has about 110K followers across social media, led by 90K on Instagram, a core driver of football NIL value. John's figure reflects publicly reported figures, per On3 NIL Valuations (2026).

Sport	Football
Position	Quarterback
School	Oklahoma Sooners
Conference	SEC
Level	NCAA Division I (Power conference)

John's social media following

Platform	Followers (approx.)
Instagram	~90K
X / Twitter	~20.3K

Follower figures are approximate, as of August 2026.

NIL at Oklahoma Sooners

Oklahoma joined the SEC in 2024, which raised both its revenue ceiling and the competitive bar for athlete compensation. The Sooners field prominent programs beyond football; softball and gymnastics have won repeated national championships, and their stars carry substantial social followings, though NIL budgets in those sports remain a fraction of football's. Under the House settlement, Oklahoma can share revenue directly with athletes, capped around $20.5 million in year one and increasing annually, with football expected to receive the bulk at most SEC schools. Donor collectives supplement that with third party deals. Norman is a modest market, but statewide brand saturation and the SEC platform give marketable Sooners real endorsement reach.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it; this valuation is anchored to On3 NIL Valuations (2026). See how NIL valuations work.

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