How much does Byrd Ficklin make in NIL?

What is Byrd Ficklin's NIL value?

As of August 2026, Byrd Ficklin's estimated NIL value falls between $96K and $150K. Byrd Ficklin is a quarterback for the Utah Utes in the Big 12. Byrd has about 22.8K followers across social media, led by 18K on Instagram, a core driver of football NIL value. Byrd's figure is a modeled estimate based on audience, on-field role, market and sport.

Sport	Football
Position	Quarterback
School	Utah Utes
Conference	Big 12
Level	NCAA Division I (Power conference)

Byrd's social media following

Platform	Followers (approx.)
Instagram	~18K
X / Twitter	~4.8K

Follower figures are approximate, as of August 2026.

NIL at Utah Utes

Utah moved to the Big 12 in 2024 and runs one of the more distinctive NIL operations in the league. The Crimson Collective drew national attention in 2023 by leasing new trucks to every scholarship football player, an early example of a collective compensating an entire roster rather than a few stars. That roster wide philosophy still marks the program's posture. Under the 2025 House settlement, Utah can now share revenue directly with athletes, about 20.5 million dollars in year one with annual increases, which shifts much of the compensation burden from donors to the athletic department. Published individual valuations for Utes players remain uncommon, so most figures are estimates rather than reported deals.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Byrd, so the value shown here is a modeled estimate. See how NIL valuations work.

Byrd NIL FAQ